pitchfork has a news bulletin up about Black Kids' upcoming world tour. it contains a couple of curious formulations.
for starters, "without a full-length album, a label [...], a proper tour of their own home country, or even a fully functional website to their credit (er, 'coming soon'), Black Kids have managed to win hearts around the globe."
apparently, a musician's goal is "to win hearts". because, of course, immediate popularity is exactly as high as any creative person should aim. also, pitchfork's own role in Black Kids' popularity is completely removed from the equation. even though the sentence, as it's written, begs the question: then how DID they get so fucking popular?
for seconds, "never underestimate the power of a catchy tune, people. or, in the kids' case, four of 'em."
a few words for whoever wrote this, borrowed from the master shake: "who bothered to spawn you, and why?"
on a more serious note, i don't underestimate the power of "a catchy tune", but i do think everybody over at the fork overestimates the value, rarity, sticking power, and artistic merit of a song that makes you want to hum along. for christ's sake, there's more to music than catchiness. a lot fucking more.